Marketing strategies for your work from home business
Starting out in the Direct Sales world can be exciting, but can also be scary as anything. You want to start making money, but have no idea how to market yourself, don’t know how to use half of the social media platforms around and feel like you’re barely keeping afloat out there in the world of Direct Selling. Even those who have been in it a while can wonder they their warm market dries up and don’t know what to do to get things rolling along again or where to start anew with marketing strategies. Here is my advice on how to do direct sales without being pushy or driving your friends to block you.
My experiences
To start with a little background of what happened with me in my journey into the Direct Sales World. I first tried doing Tupperware before social media even became a thing, but wasn’t a salesy type person (what introvert is) and all the tips I got from my Team Leader didn’t sit right with me. I couldn’t book the parties I needed and pretty much just ended up buying stuff to be able to stay on as a consultant. This happened twice! Second time my sponsor/leader was better, but still was floundering in it.
Then I signed up for Avon a little while later as I bought a lot of their stuff. There were no areas local to me available to deliver catalogues to, so I just sold to myself and family. And the same thing happened when I was introduced to Nutrimetics. I just did it for the personal discount and stocked up on my favourites.
When I signed up with Jamberry though, it was with the intention that I wanted to try and replace some of my income from teaching with it. So I did everything I could to try and learn how to market myself and not turn all my friends off at the same time by being pushy. I really wanted it to work as it fitted around my personal health needs better having multiple sclerosis.
My sponsor Joanna found a course to learn about using Facebook Live when it first started out, and many of our team joined in a 30 day challenge to learn how to go ‘Live’ and be more comfortable with that new medium.
Who’s Brenda?
Through that course I then learnt about Brenda Ster and the Socialite Suite. A place to learn how to do all these things I wanted, without being spammy!
Brenda offers lots of free value advice in her big group, and it just hit the 100K mark of people who have chosen to be in the group (they won’t accept anyone being added by someone else!) There are also other groups to join up according to the area where you live, if you’ve purchased courses, and a premium paid coaching group called Suite Sassy Pants (with all the pants jokes to go along with it).
But she also offers a lot of great paid programs about different areas of your small business. There are courses for the main social media platforms – Suite Success with Instagram video course, Winning with Pinterest video course, and Epic Live Facebook Parties video course. There is a branding with graphics course – Brand Yo’Self with Suite Graphics video course. There are live coaching calls! Design and web services! They pretty much have a one-stop shop there for people working a small business!
I’ve taken 5 of her courses so far, and they are so worth the money she charges compared to some other programs out there on the web! And I have learnt so much! I am better at marketing myself, and have branded myself separately to my company so that I stand out from the crowd a bit more. And I’m still persisting in my business nearly 18 months later. (That’s excellent in my books considering most people drop out of direct sales in their first year).
The latest course I completed was Blogging Bootcamp where you learn how to set up your blog, what to write, pretty much everything needed to get it up and running! Brenda is a firm believer in not giving you a website that you then have no idea how it works or what to do with it! (Look out for the link back to this when it comes out in January!) They even can design your logo if needed. Here’s a link to the review on their design of logo for my blog website.
Pink Friday Sale
(This sale is no longer on, but courses are still available at their regular price).
This weekend is the Black Friday sales weekend (or Flash Event in Australia). And as so many other business do…they are having a sale on a few things! But because all things in the Suite are generally pink, it’s Pink Friday!!!
If you’d like to read up a bit more on any of the courses (and possibly buy while on sale), follow my the links below to what interests you. You might want one for yourself, or are looking for special presents for your team.
Social Marketing for Direct Sellers: 7-Session Series
Includes:
Attraction Marketing
Personal Branding
Understanding Funnel Strategy
Hostess Coaching
Sponsoring Strategies
Fortune in the Follow-up
Team Leadership
With approximately 8 hours of video content.
Suite Success with Instagram
A self-paced Instagram course for direct sellers and solopreneurs. Help broaden your Instagram channel with these strategies.
And if you want to check out all courses available click here.
Enjoy your Black Friday sales! And hope to see some more Direct Sales and Solopreneurs join us over in the Suite! And drop a comment below if you decide to come be part of this amazing group that is taking the spam out of direct sales. And please share this post with your team, family or friends who could benefit from learning about how to do Direct Sales without being pushy.
Affiliate links appear in this post. If you decide to purchase a product shown, and do so through one of the affiliate links, you help support this site.
