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It is great that in this day and age that you are not limited to a home based business where you have to constantly go out of your home to get the best results. With the advance of social media in the last 10 years, it has made it much easier for Jamberry consultants and other Direct sales companies to utilise the reach of the social media world. But it has also made it in harder in some ways too. It is not automatically going to grow your customer base and sales simply by being on as many social media platforms as you can find. So here are my 8 social media tips for Jamberry consultants.
My 8 social media tips
Follow the Policies and Procedures and Compliance documents. Make sure you are clear on what you are and are not able to do as an Independent Jamberry Consultant. If you don’t understand, check with your upline!
Don’t be spammy! The best way to lose friends on social media is to be all ‘Buy from me!!!!”. Use a ratio of 80% other content to 20% business. People come to social media to be entertained first of all!
Facebook– learn more about Facebook and the way the algorithms work. Make sure you are not flooding your personal timeline with business stuff. It’s actually against Facebook policies and can see you placed in Facebook Jail. Use a business/fan page which is quite simple to set up and a VIP page to keep your special customers up to date and build relationships with them.
Instagram– Utilise a good mix of the 30 hashtags you can have to gain an audience and followers for your product.
Original graphics– Head Office does supply us with beautiful graphics to market our businesses with, but when everyone is posting exactly the same thing, it’s hard to stand out, and can set off spam filters too! Creating your own graphics can help you stand out from the crowd! Be sure to check up on what we are allowed to do on graphics with products.
Brand yourself – Work on branding yourself so people become familiar with you, what you sell and what your graphics look like. Make a watermark to use on all your original graphics. Use your branding on all social media platforms you use.
Be consistent! Whatever platform you choose to use, try to post there at regular intervals. This lets your audience becomes accustomed to your online presence and want to see more of your content. Using a scheduling tool such as Cinchshare can help with this. Master one social media platform before you try to tackle another. It is no use being on all platforms if not much is happening on any of them.
Join the Socialite Suite– It’s a fabulous place on the web led by Brenda Ster. She teaches about attraction marketing strategies and looks at making the world a less spammy place. She gives a lot of free content to help direct sellers, but also has many wonderful trainings you can purchase to help your business including Pinterest, Facebook, Instagram and using graphics to brand yourself.